IDIAH By Africa
Embracing natural non-toxic skincare products is the best way forward. To help you make the switch, Demeter invested in conscious and natural skincare - IDIAH brand is vegan, cruelty-free, fragrance-free, toxin-free, and gluten-free.
Shea Butter/Oils
Shea Butter, with its slightly smoky smell and silky feel on the skin, is extracted from the seeds of a tree that is native to West Africa. It has been characterised as a godsend and has been used for cosmetic, nutritional, and medicinal purposes for thousands of years.
Baobab Oil
Baobab oil is the elixir of skin oil's (Aka Liquid Gold) this enriching oil nourishes and improves skin elasticity and soothes dry skin. Baobab oil contains moisturizing Vitamins A, D, E and F, which help to rejuvenate damaged skin cells. Also rich in omega fatty acids, baobab oil does anti-aging wonders for skin by fighting free radicals. The African womans best kept secret!
Avocado Oil
Avocado oil contains a high percentage of Vitamin E, as well as potassium, lecithin, and many other nutrients which can nourish and moisturize your skin. The oleic acid also promotes collagen production, which helps grow new skin. This accelerates the healing process, helping with issues like sunburn. We only source for the best avocadoes from Nigeria.
Black Seed Oil
Black Seed Oil has a long history of use dating back over 2000 years. According to some sources it was discovered in the Tomb of King Tut, the 12th pharaoh of the Egyptian dynasty. The oil is known for its “Three A” properties: antibacterial, anti-inflammatory, and anti-aging. It's been proven to help reduce skin redness and nourish the skin with vitamins and minerals. Black seed oil is high in antioxidants and may have several benefits for health; these include the treatment of asthma and various skin conditions, lowering blood sugar and cholesterol levels, aiding in weight loss, and protecting brain health.
Moringa Oil
Moringa oil is the perfect oil to incorporate into your skin care routine! Its ingredients Oleic acid, nutrients, vitamins, palmitoleic and linoleic acids all found in the seeds of the moringa tree, are why it has become exceptionally famous in the skin and beauty care industry.
Its skin care benefits include anti-aging, anti-bacterial, hydrating, and anti-inflammation; it has even been shown to reduce psoriatic inflammation, eczema and other skin conditions.
Black Soap
For hundreds of years, women in West Africa made and used black soap to cleanse their skin and hair. Handmade from plant-based ingredients African Black soap has quickly become a cult favourite around the world. African Black Soap contains vitamins A and E, Polyphenols, Antioxidants and Major fatty acids such as Lauric, Myristic, Cinnamic, Oleic, Palmitic, Stearic, Linoleic and Arachidonic acids respectively.
Our IDIAH Black Soap will do an effective job of cleansing your skin and hair without stripping the skin of moisture and its natural oils like conventional soaps and shampoos tend to.
